Black Hat SEO Techniques & Keyword Research Techniques:
The usage of Black Hat SEO to gain good rankings much leads to websites getting penalized. Usage of duplicate content, spam comments etc. are all types of black hat SEO. Black hat SEO refers to a number of practices which are used to enhance the rankings of websites in search engines. This is done in violation of the search engine service terms.
Black Hat SEO Techniques & Activities:
Cloaking: Cloaking is a black hat SEO technique through which the content offered to the search engine spider is different from the one offered to user’s browser. It is done by offering content based on IP addresses or user-agent HTTP header of the user who requests the page.
Keyword Stacking & Keyword Stuffing: Since keywords are the main part of the web content, they need to be paid extra attention. Keyword stuffing & keyword bundle are both types of search engine spam. Also, the next becomes difficult to catch if some words are repeated too many times.
Tiny Text, Hidden Text & Hidden Links: The usage of unclear text at the page’s bottom by making the text of the same color as the background, or images or format text which are visually accountable as links is something which needs to avoid under all assets.
Doorway Pages or Gateway Pages: This refers to the random stuffing of pages with keyword phrases with the main goal of acquiring a high ranking before automatically redirecting visitors to a different page.
Drag-and-Switch or Page Swapping: This is done by getting a web page indexed and ranked before changing completely. By clicking on a result in search engine result page, the user is taken to a page which is way different from keywords which were used for searching and description offered in search engine result page.
Duplicate Content or Mirror Site: This refers to copying of a substantial amount of content from a different website, with or without its permission. For example, a website reprints an accurate article somewhere to increase the number of visitors.
Paid Links: Buying and selling paid links to enhance rankings were earlier a common experience. This was an acceptable process of link building till 2007 when Google declared that paid links disobey their webmaster guidelines.
Article Spamming: Article spamming refers to re-writing of an article for creating original copies to avoid creating duplicate contents which can acquire penalties from search engines like Google.
Spam Comments: Still a blog can be a very useful marketing tool, spammers through their negative comments can create an impression that a site is less trustworthy. It can have an advertising impact on the ranking of the website.
Link Farms, Link Wheels or Link Networks: Since most search engines trends to ignore link farms and reciprocal links, many people use a link wheel where many websites with similar themes are available to create a circle of links. It is mainly used to try & easy mark search engines by covering reciprocal links through the use of third-party websites.
Cybersquatting or Domain Squatting: This refers to registering, or using a domain name with a bad intent to make profits using someone’s else’s trademark.
Cookie Stuffing or Cookie Dropping: This is a mismanagement related to affiliate marketing. This is done when you insert a cookie on someone’s computer without letting them know.
Tips for finalizing your keyword list:
Target keyword phrase instead of targeting a single keyword
Use specifically targeted terms within the inner pages of your site rather than the homepage.
There are three criteria for picking a keyword that is relevancy, traffic, and conversion. Pick the one which satisfies all these criteria.
Use multiple keyword tools instead of depending on a single tool.
Use keyword research to find out what topics you should write about and what phrases you should use while writing.
Keyword Research Strategies:
Analyze Your website & set your keyword goals: Google itself show up few keywords and key phrases powered by Google suggest feature. If you are signed into Google account and have web history enabled, you can notice the drop-down list of suggestions from the search box at the time of your typing. If you are not signed into Google account, no history-based suggestions are displayed. It also shows more suggestions at the bottom of the result page.
Research your audience: Do some searches about what your potential audience is looking for, don’t assume that what you are searching is what your audience searches for. It is important to target keywords which are relevant to your site to improve your user experience. Ranking for a keyword that is not relevant to your site may attract in the short term but won’t add additional value to your users. Always think about the audience first. Your top goal should be to provide every user who is coming to your site, what she or he looking for.
Analyze your competitors: Start to analyze from the top competitors in your result page. What keywords they are using?. The simple way to start is by scanning your competitor’s site pages for their targeted keywords. You can also check the search results for targeted keywords to discover other websites which are already ranking for your keywords. First, take five websites and analyze their keywords and find effective keywords on your targeted topic.
Use a keyword tool to increase your keyword list: Use professional keyword research tool to set up your keywords. Don’t use only one single tool each tool gives a different result sources. Some important keyword tools are:
Google keyword planner
Refine your list and review it twice: After going through all these steps your keyword list will become very extensive. Now start to analyze your list on the basis of search volume. Keyword research is the ongoing process as the trends keep on changing. So review and renew your keyword research every few months. Try to stay ahead of your competitors by doing keyword research.
To know more contact:
Contact No: 9912787956
Company Name: IQ Wave Solutions
Email ID: firstname.lastname@example.org
Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links etc.Show More