Here are three tips for on how to drive creativity in a structural way that facilities innovations in Digital Marketing.
Break Away From Traditional Marketing Planning Process
Traditional marketing processes that have been passed down through the generation of marketers are now seen as a drawback to real-time marketing that needs to adapt to online customers behavior by the hour and the minute.
Marketers know they have to be energetic and active but they continue to use the same planning processes and budgeting cycles, such as planning projects an annual basis.
These right ways of thinking from the past cannot keep up with the step of digital marketing and social media.
Instead, he suggests setting key milestones with the marketing team and a destination to be reached at the end of the year.
The plan can be applied on a weekly and monthly basis and adapted in right of new information arising out of ongoing campaigns.
Project management models of working are much more useful for balancing the short and the long term.
Balance Creativity, Discipline and being data-driven
One way to plan for this financially is to tight budget. Such as by allocating 10% of the marketing budget to trying new things while requiring the remaining 90% of the budget to generate certain results.
For the part of the budget shifted to experimentation, and a manager needs to get involved to actively encourage people to innovate while disappointing them from perfectionism.
Move Away From Activity-Based Metrics For Social Media
Activity-based metrics in social media networking such as likes, shares, and comments as vanity measures that the marketing industry should move away from as end goals driving creative campaigns.
For example, if you launched an online video, you should not be looking at video views but at what actions came before and after, such as downloads, registrations, and calls.
Real-time marketing in this way requires small snippets of relevant data to be identified among big data.
Marketers need to learn what data to use and ignore in their day-to-day work, it’s not about big data, which very few companies have the technical talent to handle, but both small data made available through trial and error.
New Innovative Digital Marketing Strategies
You will have an effective way of generating sales and getting new customers.
You will grow a business with exponential growth
You will understand how to create good marketing strategies
You will know how to reach business goals and accomplish marketing objectives the smart way.
You will know consumers and marketing psychology.
Innovative Digital Marketing Services by IQ Wave Solutions. We are specialized in services like SEO, SEM, SMM, SMO and more.
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