Digital marketing is a form of the marketing process that involves in electronic devices for products or services promotion. Digital Marketing is also referred to as Online Marketing, Internet Marketing, Web Marketing. Digital Marketing makes easy to achieve the business goals. Digital is Dynamic and Ever growing space. Strategy and process of connecting the advertisers to its audience through digital channels.
Digital channels uniquely engage the audience to attain our goals through leads and conversions. These channels include the display, search, video, mobile, and social. Marketing targets specific attributes like demographic, behavioral, specific device and more. Digital Marketer can measure the success of their campaigns or optimization work through, website hits, leads, conversions, users retention, and conversions. They can calculate Return on Investment (ROI) on their investment efforts.
Digital Marketing is different from Traditional Marketing
Why Digital Marketing?
Digital Marketing allows creating brand and awareness to products and services. It also provides online customer support and service 24×7
Using Social Media platforms for creating brand awareness, user engagement, customer reviews, and rating help us a lot to evolve our business according to customer interest.
Reduce the effort of spending money on traditional marketing strategies.
Digital Marketing emphasizes on identifying, anticipating, and satisfying the customers.
Scope of Digital Marketing
To develop and manage the digital marketing strategies we do the following analyze:
Strengths, Weakness, Opportunities, and Threats are to be analyzed about the business
Reaching the right audience and customers
Competitor, Partners and influencers analysis
Business and Marketing Goals
Key Performance Indicator (KPI’s) of the business and marketing
Strategies to Achieve Goals:
Segmentation and Targeting
Brand positioning and Value proposition
Engagement and Content Strategies
Integrated Multi channeled communications
Categories in Digital Marketing:
Digital Marketing is improving with the advancement of technology because everyone is opting internet for their uses.
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