Introduction To Digital Marketing

Digital Marketing is helpful to achieve business goals. It creates branding and awareness at minimum cost. Business reach towards targeted people.

Digital marketing is a form of the marketing process that involves in electronic devices for products or services promotion. Digital Marketing is also referred to as Online Marketing, Internet Marketing, Web Marketing. Digital Marketing makes easy to achieve the business goals. Digital is Dynamic and Ever growing space. Strategy and process of connecting the advertisers to its audience through digital channels.

Digital channels uniquely engage the audience to attain our goals through leads and conversions. These channels include the display, search, video, mobile, and social. Marketing targets specific attributes like demographic, behavioral, specific device and more. Digital Marketer can measure the success of their campaigns or optimization work through, website hits, leads, conversions, users retention, and conversions. They can calculate Return on Investment (ROI) on their investment efforts.

Digital Marketing is different from Traditional Marketing

  • Traditional Marketing is conventional marketing used from the beginning times through Televisions, Newspapers, Billboards & Hoardings, ads in Weekly Magazines, Radios etc…
  • Compare to traditional marketing, Digital Marketing is applicable at an affordable cost and minimum time.
  • Digital Marketers can track the results in real-time. No. of users visited the website, users duration, conversions, bounce rate and more.
  • Branding of your business and creating awareness through social media helps a lot which is not possible by traditional marketing at these level of efforts.
  • Business reach towards targeted audience is possible through Digital Marketing whereas we cannot trace the right audience in traditional marketing.
  • Traditional marketing is highly exposed only to that particular location whereas in Digital Marketing we can target any location or the whole world.
  • Digital Marketing is found of higher engagement results through various sources like comments, likes, retweets, reviews, ratings, maintaining public relations.
  • Internet Marketing can earn the new audience, quick publicity to know the working of our ads or marketing process.
  • To target only interesting people Internet marketing choose the non-interruptive platform to reach the right audience.
  • No need to worry about even it is small or big business, Digital Marketing will be helpful in every nook and corner.
  • Through various analytical results, we can track the positive and negative performance of the business.

Why Digital Marketing?

Digital Marketing allows creating brand and awareness to products and services. It also provides online customer support and service 24×7

Using Social Media platforms for creating brand awareness, user engagement, customer reviews, and rating help us a lot to evolve our business according to customer interest.

Reduce the effort of spending money on traditional marketing strategies.

Digital Marketing emphasizes on identifying, anticipating, and satisfying the customers.

Scope of Digital Marketing

To develop and manage the digital marketing strategies we do the following analyze:

Situation Analysis:

Strengths, Weakness, Opportunities, and Threats are to be analyzed about the business

Reaching the right audience and customers

Competitor, Partners and influencers analysis

Goal Settings:

Business and Marketing Goals

Key Performance Indicator (KPI’s) of the business and marketing

Strategies to Achieve Goals:

Segmentation and Targeting

Brand positioning and Value proposition

Engagement and Content Strategies

Integrated Multi channeled communications

Categories in Digital Marketing:

  • Website Design(User Experience)
  • Search Engine Optimization(SEO)
  • Search Engine Marketing(SEM)
  • Social Media Marketing(SMM)
  • Social Media Optimization(SMO)
  • Content Marketing
  • Affiliate Marketing
  • Email Marketing
  • SMS Marketing
  • App Store Optimization
  • Mobile App Marketing


Digital Marketing is improving with the advancement of technology because everyone is opting internet for their uses.

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