For ranking your Ecommerce website. Read this step-by-step guide, you will be on your way to becoming an E-commerce SEO business owner or marketer.
Research: Before you begin any SEO work, you need to start with research on keyword research and competitor analysis. Research is the most important part of SEO. Targeting the wrong keywords can generate your campaign by producing low-quality traffic and few conversions.
Keyword Research: There are many primary areas you need to focus on when conducting keyword research.
Determine keywords for your homepage: Keywords help to the pages of your website to boost your keyword ranking, you should consider significance, search volume, and ranking difficulty. Going through keywords that are highly relevant to your brand or products, that have a high exact match search volume in Google free AdWords tool, and that has a low-quality score from MOZ’s keyword tool. Don’t use too much competitive keywords, if the keyword is too many competition, you likely end up with a high bounce rate and low conversion rate because people clicking through to your site and not finding what they are looking for. If you go with high competitive keywords, it will take a long time to achieve high rankings.
Find keywords for a blog: Creating a content for a Ecommerce website blog it can help for ranking your e-commerce business for additional keywords that might not have a place on your main website. You will create your blog with long tail keywords. These are unique searches that people use to find things online. They consist of more than one word. You should never stuff any of your web pages or your blog post with keywords. When writing for your blog focus on developing great content on topics that people will want to read and share. In an aspect, always write for people, not for search engines. Google algorithm now rewards sites that create great and judge sites that keyword stuff or use other tactics that can be seen as considerate.
Avoid keyword cannibalization: Keyword cannibalization occurs when multiple pages of the same website are trying to rank for the same keyword. The problem with this is it’s confusing to search engine. You will focus them to choose which page is more important for that main keyword out of the group of web pages. This weakens your ability to obtain traffic for that keyword. List each page of your website on a spreadsheet with the keywords you are trying to rank for. If you recognize the keyword column, you should not see any doubling of exact keywords.
Competitor Research: After you have done keyword research, now it’s time to conduct competitor research.
Which keywords are your main competitors going for: Organize a list of keywords your competitors appear to be using their SEO strategy. Also, you should look to see if they have a higher domain authority. If your competitors have significantly higher DAs or PAs than you. It may be a good idea to focus on other keywords. To determine the DA or PA of any website or webpage, simply install the free Moz toolbar for chrome or firefox.
Where are they getting their links: One really important thing to remember is to pull a list of the places your competitors are getting their inbound links. Getting an inbound link from a website with a low domain authority can hurt your rankings as Google may suspect that an ad site linking to you because you also have a bad site. Good to know.
What is their site architecture like: Look at the site architecture of competitive sites. E-commerce sites should pay attention to the architecture for
Popular products in particular category
Top rated products
Recently viewed products
You can decide if you want if you want to go through the same process, follow the same process with small modifications, or go through the completely different process. If you see competitors with proper architecture, you should not copy them because they are a big brand.
Identifying Current Problems: After you have conduct your keyword and competitor research, it's time to start auditing site for problems that need to be fixed. We recommend focusing on in the auditing stages are
Quickly find site errors include:
Redirecting any 404 pages to actual content
Changing 302 redirects to 301 redirects
Updating duplicate content, meta titles, and meta descriptions
Determine your website speed: You have to take care of your website speed. Visitors will not wait for a slow website to load. Don’t lose your customers with your low site speed.
On-Page Optimization: On-page optimization is an important activity in search engine optimization, it includes all actions within the website to help your site rank better. There are main key targets you need to focus on
Mobile version of website
Social media integration
Further Testing: After you have worked on on-page SEO, start to test your website. For that, you should
Use analytics to see which keywords are converting the highest
Use PPC campaigns to find high-converting keywords you should add to your SEO strategy
Test meta titles and descriptions to increase click-thoughts
Test page content to increase conversions from web traffic.
Link Building: You will concentrate on earning quality inbound links when it comes to link building. A low-quality inbound link would be one from a low authority website.
There are a few types of links suited for e-commerce websites:
Broken link building
As you are working through the above list of link building tasks, keep in mind that when it comes to link building, you should not:
Use the same anchor text repeatedly
Link to the same page repeatedly-link to the most relevant page
Get links from low authority websites
Best SEO Tools: If you are part of an SEO team, there are the number of SEO tools to help optimize your rankings. The important tools are
SEOmoz keyword tool
Open site explorer
Google AdWords keyword tool
Authority labs for monitoring
Ubersuggest keyword suggestion tool
Citation labs broken link finder
This will help you to get better rankings on your E-commerce website.
To know more contact:
Contact No: 9912787956
Company Name: IQ Wave Solutions
Email ID: email@example.com
With hundreds of product and category pages, on-page SEO for ecommerce sites is a real challenge. In this video you''ll learn how you can properly optimize the pages you want ranked in search engines without having to go crazy re-writing meta tags for every single page on your site.Show More