Long Tail And Short Tail Keywords

To acquire website visits we need to target Long tail and Short tail keywords based on our business type. Know more about Keyword types to target.

Long Tail keywords
Long tail keywords, however, are a small difference compared to short tail keywords. These Keywords are more than three words, they are surely a lot more targeted. 
You may not bring in as enough search traffic from long tail keywords but the traffic you do carry in is the kind you are looking for.

Volume: Low
When you are speaking about long tail keywords you have to appreciate the level of volume. Your volume of traffic from long tail keywords is going to be deep less. 
For some types of businesses, this may be poor things.

Competition: Low
The fight among others is also lower when you have decided on long tail keywords. When you have a search term like "Yonex badminton kit bags" or "Skoda car covering accessories" you are getting traffic. The good news for you, if you are selling these things, is there are few others who are selling the equal thing. 
The search is going to be geared towards whatever it is you are selling and the competition for this exact traffic will be low.

Focus: High
Just like the low competition made visible the targeted nature of the search traffic you will get for your business for specific things is perfect.
You will get leads only of people who are looking for "toddler ballerina shoes with ribbon" or "Skoda car covering accessories" coming to your store. 
That means you are a lot more likely to have the customers you are looking for, looking for you.

Cost: Low
Another added profits to the lower traffic long tail keywords are that you are going to pay a lot lower for them. Google AdWords has got a reduced price for research that is specific and has more terms. 
This means that you won't show up nearly as high general searches but you will have a lot low cost to get you there.

Conversion Rates: High
One last point about long tail keywords is the expanded conversion rates. If you have people searching out such specific things as discussed above, you will have a far easier time translate the traffic you develop. 
These conversion numbers are obviously going to vary depending on what it is you are the sale and where but the numbers point very fully in favor of long tail keyword selection.

 

Short Tail Keywords
Short tail keywords are search phrases with only single or words. Their length makes them less exact than searches with more words. 
"Cake" is an example of short tail keyword whereas "Make fluffy Chocolate Cake" is a high tail keyword.

Volume: High
When it occurs to volume short tail keywords is going to win long-tail keyword every time. The Search Volume is high for short tail keywords.
If you could rank for short tail keywords you are surely going to get plenty of organic traffic. 

Competition: High
Given the high search volumes, apparently everyone is trying to rank for short tail keywords, the benefit is high. 
Competition for short tail keywords is immensely competitive.

Focus: Low
There is also the problem of your search not being targeted. People searching for Television may be looking for a brand to but they also may be looking for a "Television" to rent, a television service center, television models, televisions price and the like. 
You are going up against names like Samsung, Sony when you simply search television.

Cost: High
Short tail keywords also have a cost aspect involved which is going to get expensive. Google AdWords is going to charge you a minimum to get into the short tail keyword business for common search terms whereas for short tail keywords so many other people are buying them you are going to need to pay a premium for your presence in these searches for paid.

Conversion Rate: Low
Finally, the thing which irks most people about short tail keywords is the low modification rate. Say you have a term that's searched for a lot. Even if you get 10,000 searches and 100 clicks your modification rate may be one or two customers.

Which One is Better? Short-tail or Long-tail Keywords?

Finally, you want to do your best that suits your business type. Quality website visits are important than quantity visits or users. This is same for either organic or paid search.
In case of SERP ranking, it's easy to rank well for long tail keywords in short time than short tail keywords. So based on conversion rates, cost-efficient, competition, the volume we have to target both based on your business type.
 

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