How To Measure SEO Performances In Google Analytics?
You will need to know how to measure the success of your SEO, for that reason we will show you how to measure SEO performances in Google Analytics.
Before we go to brief in, first to ensure that you have all the set of search data in Analytics account that helps you analyze your existing SEO campaigns.
To get your Analytics accounts for SEO analysis, you will need to connect it to Search Console account
Improve Your Search Console Data To Monitor SEO Performance:
Google Analytics is the best tracking tool that lets you see how your website is doing when it comes to driving traffic. While it gives you a basic overview of traffic sources report, including organic traffic, you will need to connect your Analytics account with Google Search Console account for more details.
Google Search Console is a free tool that lets you guide Google Search results data for your website. By connecting Google Analytics with your Search Console account, you can import valuable Search Console data into your Analytics account. You can identify.
what search queries generated impressions and clicks on Google.
your perfect users use to find your site with the type of device.
the country they belong to
through which landing pages they entered into your site
To find your site performs in Google Search, you can go to Acquisition-Search Console-Landing Pages. Under the Search Console section, you can also find other reports including Queries and Devices.
Monitor Changes In Your Organic Traffic:
Now you have imported your Search Console data into your Google Analytics, you can start investigating how your site performs in Google Search.
Chances are you used to regularly monitor your Google Analytics data once in a while, but it’s always better to create an alert that notifies you when there is a significant change in your search traffic.
For example, if your site got impacted by a recent Algorithm update, the alert will notify you about it so you can take specific measures to reverse the action as early as possible. Basically, creating an alert provides that you don’t miss any important changes on your site unnoticed.
Follow these steps to set up a procedure alert in Analytics that alert you to take action on there is an important change in your Analytics report.
Click Admin in the left menu
Click Custom Alerts in the view column
Then click New Alert
Then arrange the settings, and click Save Alert.
Now you have imported Search Console data into your Analytics account and set up a custom alert to provide that you don’t miss any changes unnoticed, it’s time to start measuring your SEO performances. Let's take a look at a few Google Analytics report and determine how to describe the data.
Track Page-Specific SEO Performances:
If you want to track the SEO performances at a page level you can navigate to Behavior-Site Content-All Pages.
You will now find all pages reports that provide you with a collection of pageviews for all pages from all traffic sources. To filter the pageviews by traffic medium, you will have to add medium as your secondary dimension.
Now, let’s filter the data to show only page views from organic traffic. To do this, click on Advanced and specify organic in the field next to have a drop-down.
Then click Apply.
You can also click on any of your top performing pages in the report to see your page specific performance and then add medium as a secondary dimension. You can now compare your organic traffic with other traffic sources by using the plot row factor. Select all results and click Plot Rows.
This way you can easily identify how your organic traffic adds to your overall traffic.
Tracking Search Queries:
Want to get insights into how users search on Google to find your pages and relativity of your pages to those queries? Then, you need to look at the search queries report by navigating to Acquisition-Search Console-Queries.
In this report, you can find useful metrics like clicks, impressions, CTR and average position.
In addition to reviewing such queries, you will also need to understand keyword alert to analyze whether you are attracting the right traffic to your site.
Measuring Engagement of Your Pages:
Bounce rate is one of the most important metrics of a successful SEO campaign. It is the percentage of visitors who leave your site after just viewing one page. While Google does not take the bounce rate shown in your Analytics into accounts as a ranking factor, it does look at how quickly a visitor bounces off a page by clicking the back button and return to the search result page.
When a visitor does not engage with your content and bounces quickly, it is typically because your page is not satisfying their query. If a lot of users leave your web pages quickly upon landing, it may affect your pages search ranking in the long run.
To find the bounce rate of your landing pages, you can navigate to Acquisition-Search Console-Landing Pages.
Measuring Mobile Friendliness:
The device report in your Analytics gives you detailed insights into how well your site performs for users on different types of devices. Since mobile friendliness is an important ranking factor, cross-platform optimization of your site is essential.
To find the report, you can go to Acquisition-Search Console-Devices.
For example, in the above image, you can find that the CTRs of mobiles and tablets are high. This means people are more likely to click on your pages from the search results if they are on a mobile device. This clearly shows that your mobile strategy is paying off.
You can also see that the bounce rate high for mobile, so you might want to check if there is room for optimizing your content for mobile visitors.
Measuring Site Speed:
Site speed is another important ranking factor you need to focus on. You can navigate to Behaviour-Site Speed-Page Timings to get a quick overview of pages that are slow, which needs to be optimized.
Conclusion: Now you know how to measure SEO performances, describe the Analytics data and ultimately doing process your SEO campaigns for best results.
To know more contact:
Contact No: 9912787956
Company Name: IQ Wave Solutions
Email ID: email@example.com