What is Microblogging:
Micro Blogging is a mix of blogging and instant messaging that grant users to create short messages to be posted and shared with an audience online. Social platform like Twitter have become highly popular forms of this new type of blogging, specially on the mobile web making it much more convenient to communication with people compared to the days when desktop web browsing and interaction was the norm. These small messages can come in the form of a variety of content formats including test, images, video, audio, and hyperlinks.
Popular examples of Microblogging platforms:
You may be using a microblogging website before without even knowing it. As it turns out short but regularly social posting online is exactly what most people want given that so many of us browse the web form our mobile devices when we are out on the go and our attention spans are shorter than ever.
Twitter is one of the oldest and most well known social platforms to be bring under the microblogging category. Due to the minimum character length posting you can now also share videos, articles, sound clips, links, photos, and more through Twitter cards in extension to regular test.
Tumblr takes encouragement from Twitter but has fewer limitations and more features. You can surely post a long blog post if you want, but most users like posting lots and lots of sole posts of visual content like photosets and GIFs.
Instagram is related a photo journal for wherever you go. Rather than uploading various photos to an album the way we used to do via the desktop web on Facebook or Flickr, Instagram lets you post one photo at a time to show where you are and what you are doing.
Advantages of Microblogging:
Less time to research:
If you are a blogger think about how much time you usually allocate on researching a specific topic. Does it take you a couple of hours or every days. Well as its name suggests a microblog post is based on micro i.e. Short post. For example when writing on Twitter a tweet should contain no more than 280 characters. The content of the post should be effective and easy for the readers to digest.
Since it is a short post you can write new posts for you followers every hours. With traditional blogging this would not be possible because the bloggers valuable time would be spent on research.
More social shares:
Unlike the traditional blog post microblog post will usually gain more attention and more shares. This is possible due to its pithy message which many users would rather read than a long blog post. If you are a food blogger, a DIY blogger or a travel blogger it would be definitely wise to consider instagram or twitter as your marketing toll. Not to comment the practical advantage of these posts to be visible even on smartphones. Thus it enables your microblog posts to be visible to your followers or readers anywhere and at any time.
Up to date content:
After publishing your blog post online it happens so often that search engines just fail to find it. When it comes to microblog post on the contrary your new and up to date post will be easily found by search engines. This is because the search engines are prone to finding new and fresh content and posting from time to time will mark your blog as active for all the search engines. As a result your audience will be able to find your posts without a problem which is not always the case with the traditional blog.
Advantages of a short URL:
It's definitely a hard task to keep in touch with all your follower on twitter. This is why it's more practical to use URL shortener services because it's more convenient to copy a short URL in an email or a forum post. If you wish your twitter post to be shared as much as possible the address needs to be concise as to provide enough room for the introductory word.
Disadvantages of Microblogging:
Disadvantages of a short URL:
Disadvantages to microblogging especially when using a shorten URL because short URL is easily manipulated. As a result after clicking instead of leading you to your expected destination it will actually take you somewhere else. However this may appear even when a short URL is not manipulated. There are various phishing scams happening every day so when users see a short URL without test that compels them to click it, it's quite normal that the users don't trust the link because the users don't know where they could end up.
Drawback for SEO:
Since microblogs are composed of just short pieces of content sometimes it happens that search engines have difficulty crawling the posts. Although the search engines have considerably adapted their algorithm they still depend on the content as to character out what kind of blog is it. Unfortunately this can have effects on your SEO leaving your blog at the bottom ranking. Therefore try sticking to the traditional blog and consult the seo experts that can help you avert these pitfall.
Content too limited:
One of the major disadvantages of microblogging resides in the fact that the depth of its content is extremely limited. Writing microblog posts on a particular topic or different niches in just 280 characters is quite challenging task to achieve. Therefore when it comes to writing an elaborate analysis of a particular topic microblogging should not be your first choice. In that case opt for the excellent old traditional blog post due to its convenient format for this type of content.
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