Role of Client Manager | Managing Client accounts:
When you begin working with a new client, we have a lot of deals with new keywords, bid adjustments, creating ads, managing landing pages and conversion codes, and preparing reports, just to name a few of our tasks. While it would be unfair to define any of these tasks as easy, they all fall in second place compared to the most difficult part Search Engine Marketing managing your client. So going to break from tradition in talking about attribution models, analytics, and search engine optimization, and am going to focus on five things that you can do to better manage your clients.
Then set them again. And then again. Even though you may have told your client that it’s going to take time to hit their performance goals, it’s crucial to continuously make sure their expectations are in line with reality. While it’s sometimes tough for you to tell them (and for them to hear) that they are not going to zoom from an overnight, your clients will appreciate you keeping them grounded in reality and their expectations in line so that they can avoid being disappointed.
It sounds obvious, but communication really is the backbone of the agency-client relationship. As SEMs, we sometimes are guilty of falling into a black hole of silence as we grind out keyword lists and ad copy variations, and your clients are left wondering what’s going on and questioning why they are paying you. Setting up even a five-minute weekly check-in call can be the difference between a happy client and an unhappy one.
Again, this one seems obvious, but knowing little things such as whether your client prefers to be contacted by email or over the phone, knowing when they have internal meetings that require data that comes from you and knowing when they need deliverables can go a really long way to not only keeping but enhancing your client relationship. Sweating the details and going above and beyond to surprise and delight your client is the best way to strengthen your agency relationship.
Most agencies price their client engagement for a defined of scope work, whether it’s fee for a particular deliverable or service, or retainer for a set of a number of hours, or a percentage of ad spend for managing their PPC accounts. It’s always great to underpromise and overdeliver, you lost it to yourself and to your agency to operate profitably. Sure, it’s fine to give a 20-hour per month client 25 or 30 hours every so often to get them the best results but when this becomes a habit, your client’s expectations shift towards receiving the higher level of service. If a client scope needs to be changed, have the discussion with them as early as possible.
Clients are usually taking a leap of faith by signing on with you or your SEO agency to manage their online marketing campaigns. So, it’s absolutely crucial that you do everything in your power to deliver results and meet their expectations. Put your heart and soul into every account, and do the tough work needed to hit their goals. Remember, happy clients breed happy clients, and you get happy clients by getting results. While it’s important to always be signing new clients, you grow by keeping your existing ones and getting their referrals.
Properly managing your clients provides a win-win: The clients stay happy and your agency operates profitably. With a healthy relationship that both the client and the agency enjoy, you can get down to business doing what you do best. Taking their online advertising efforts to the next level.
To know more:
Company Name: IQ Wave Solutions
Email ID: firstname.lastname@example.org
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