Google Algorithms Updates:
A good search engine does not try to return to pages which match the most suitable input query. Search engines such as Google use complicated algorithm to decide what results should return. Following are the latest Google updates which have brought about a change in the way of doing search engine optimization.
Google Panda: Google panda is a series of ongoing algorithm updates and data refresher for the Google search engine that the company rolls out to help refine it’s search engine algorithm to improve the value of search query results for users. It is especially to the algorithm as part of Google continual efforts to raise high-quality sites and web pages to the top of the organic search results while lowering, or penalizing.
Google Penguin: Google panda specify a set of algorithm updates and data refresher for the Google search engine that the company regularly open to help enhances the values of its search query results for users. Google Penguin updates generally follow various search engine spam from being satisfied in the form of higher-placed search engine results. Search engine spam includes more activities such as keyword stuffing, link spamming, the use of invisible text on the web pages, duplicate of copyrighted content from high ranking websites.
Hummingbird: Google Hummingbird update was launched in 2013 to return better results. It pays attention to all words is a query. It takes into consideration the whole sentence rather than specific words. The main of Hummingbird is to ensure that the pages which match meaning perform better instead of the pages which match only a few words. Hummingbird algorithm isn’t a costly like Panda and Penguin. Rather it is changed in the way Google shows results for different types of queries. This enables the search engines to understand the exact meaning behind a query instead of the separate terms in it. It is also better for dealing with conversational queries since the number of voice searches and mobile search users is on the upgrade.
Pigeon: The Google Pigeon was launched in 2014 to offer more helpful, relevant and particular local search results which are closely linked with conventional web search ranking signals. It also increases their distance and location ranking parameters. As an algorithm, Pigeon affects search results within Google web search. Earlier, people used to get very different results while searching Google search engines. This has changed since the launch of Pigeon. The algorithm connects map search and web search in a more cooperative manner.
The algorithms, as they are different for each search engines, are also closely reserved by secrets, but there are certain things that all search engine algorithms have in common.
1. Relevancy: One of the first things is a search engine algorithm check for is the relevance of the page. Whether it is just scanning for keywords, or looking at how these keywords are used. Where keywords are located is also an important factor of to the relevancy of the website. If the keywords appear frequently but are not the result of keyword stuffing, the website will rank better.
2. Individual Factor: This is the second part in search engine algorithms. Each search engine has the unique algorithm. One of the most common individual factors is the number of pages a search engine indexes. They may have more pages indexed, or indexed them more frequently, but this can give different results for each search engine. Some search engines also facing penalty risk for spamming results, while others do not.
3.Off-Page Factors: Another part of algorithms is that each search engine is off-page factors. Off-page factors are such thing as click-through evaluation and linking. The density of click-through rates and linking can be an indicator of how relevant a web page is to actual users and visitors, and this can cause an algorithm to rank the web page higher. Off-page factors are difficult for webmasters to craft but can have an incredible effect on PageRank depending on the search engine algorithms.
Conclusion: Search engine optimization, as an industry has come a long way. The ever-increasing algorithm updates have made the SEO stage less predictable and more challenging. It’s time for content-rich websites to have a bite of the tasty first Google search pages.