How to get traffic and lead generation
Getting more high-quality traffic to your website is a great thing, but it also benefits in your overall marketing and lead generation attempts.
Internet users cover their interest in products or services through search engine queries, social media interaction, content views & other marketing activities. Your goal is to present yourself strategically so that you show up when and where these users are searching, interacting, viewing, and downloading.
If you focus your resources on this strategic placement, your traffic will naturally decrease since you're no longer targeting the whole of the Internet. However, the traffic will be totally high quality or, much more likely to convert and buy.
So, we've stated that high-quality traffic is traffic that's much more likely to convert into leads and easily make a purchase. Here are a few reasons:
1. Lower Bounce Rates:
The bounce rate of a website indicates how many people have navigated to the site and immediately left without taking any action. High bounce rates have a few possible causes:
Slow loading speeds
If your site takes more than 3 seconds to load, the average Internet user will give up and leave.
Irrelevant landing pages
They clicked on an ad that said "how to lose 20 pounds in 5 minutes" and now they're on a page advertising organic baby food. What?
Irrelevant or annoying advertisements
They came for the article on "10 Things No One Knows About House Cats" but the site is 75% ads, and more ads pop up when they try to leave. Super annoying.
We are visual creatures, and even websites must meet a certain beauty standard. This means lots of white space, easy-to-read typefaces, and a good layout.
Walls of text
All of your online content should be scannable. No one likes to squint through a full page of unformatted text.
Ok, so your website loads quickly, your landing pages match their CTAs, you don't have any pop-ups, your site looks great, and your content is easy to read... But your visitors have zero interest in your product/service. Might as well throw your money off a bridge.
Bounce Rate & Lead Generation:
A lower bounce rate can increase your lead generation in a few different ways:
Your visitors are interested in what your site has to offer services or products. When they're interested, they're more likely to convert by downloading something or contacting you.
This means each visitor is spending more time browsing your site, which makes it more likely they'll find a good place to convert.
Your site is providing the information your visitors need. The more valuable content they find, the more likely they'll trust you enough to give you their contact information.
Your SEO improves, meaning you're showing up higher in search results. More visibility means more high-quality traffic and leads.
2. Higher ROI:
When you aim to get the most traffic rather than the best traffic, it's like eating an entire loaf of white bread for dinner. Yeah, you're full now, but you're not getting anything useful out of that. Where are the vitamins, the minerals, the protein, the good stuff?
Some of you are reading this and thinking, "But I love bread. If I want to eat a whole loaf for dinner every night, you can't stop me." You're right. I can't stop you. But, personally, I'd rather take a few pieces of that nutritionally void bread and stuff it with some awesome steak, cheese, mushrooms, and onions.
When you invest in marketing, your ROI starts with your traffic. High-quality traffic fuels lead generation, sales, engagement, and brand awareness. All of these things lead to business growth, bigger profits, and a happier you.
If your traffic is bad, everything that follows will suffer as a result. Your marketing efforts won't have the "fuel" to produce the ROI you need.
3. Social Sharing & Referrals:
High-quality traffic is more likely to convert and buy, yes - but it's also more likely to share your content and refer new business!
When your traffic is high quality, it means you're attracting your best buyers or buyer personas. These people are a positive experience for your business (whether in profit, values, or other qualities) and, if you're doing it right, your business will be a great experience for them
Great customer experiences get around. Customers are happy to talk about businesses who provide fantastic services. They'll talk on social media, review-based sites, and they'll refer their friends when it comes up in conversation.
They'll happily share your content if it can benefit their friends, followers, or connections. That's an exponential increase in your reach. And you'll be reaching a great audience for lead generation - people who are connected to your best buyers are more likely to be best buyers themselves.
Don't Aim for Just Any Traffic:
Some of the greatest lead generation benefits of high-quality traffic include
Lower bounce rates, which positively impacts SEO as well as lead generation.
Better ROI from more leads, sales, and engagement.
More shares and referrals from happy customers to highly qualified potential leads.
To know more contact:
Contact No: 9912787956
Company Name: IQ Wave Solutions
Email ID: email@example.com
Page authority in search engine optimization is the value a search engine assigns a web pages. The higher the value the more likely the search engine will return a new web pages in organic search outcomes.Show More