What is Mobile Search?
A lot of users these days access the web using Smartphones running on Android, IOS, or Windows. Hence, it has become urgent that websites adapt themselves to this changing climate and make suitable changes in their website design to attract more viewership.
The Desktop Version of a site might be crucial to view and use on a mobile device. The Version that is not mobile friendly requires the user to pinch or dash in order to read the content.
Users find this a depress experience and are likely to spontaneity the site. A mobile-friendly version is readable and shortly usable.
A recent Google update makes it compulsory that a website should be mobile friendly to be effective on Mobile Search Engines. Note that a website that is not mobile friendly will not have any impact on routine search engines either.
Google's mobile-first index
The value of mobile SEO is even clearer by Google's recent announcement. Sometimes in Google will shift to a mobile-first index.
What does this mean for the first time, Google will determine rankings based on the quality of the mobile version of the site rather of the desktop version.
A new Googlebot will crawl your mobile site and determine if its performance, content and user experience are up to scrape. If so, you can get a good ranking. If it fails somehow, other sites will be higher rated and will pass you by. Even if you're not focusing on mobile you will still be judged by your mobile site, so now is the time to take reaction.
Know what to do
Mobile SEO is just like routine SEO all about making sure your site is crawlable and findable. Also, you need stellar work, great content and a perfect UX.
To get it right, you need to know how your site is presently performing and what your visitors are doing right now. For proof, do people use the same keywords on mobile to find you? People often change their search while using a mobile device.
And what do you want people to do Offering to cross to the nearest Whole Foods is less than ideal when you're on the desktop machine. It makes total feel on your smartphone though.
Design for performance
It's the number one thing you'll be working on when you're trying to better mobile SEO performance. In this case, performance almost totally boils down to site speed.
Faster your site speed is the happier your users will be. We all notice that a site has to load within a couple of seconds or else your visitors will be gone. If you combine this with the knowledge that sites are only rising in size, you know you have your work plan for you.
Better performance, however, is a continuous process. Your site will never be fast enough because there's always more to improve. And that's ok.
By keeping a close watch on how your mobile site is performing, you can immediately jump onto every moment to improve it. Google loves quick sites, and so your customers.
Focus on user experience
Besides being findable and lightning fast, your mobile site should offer a likable user experience. Try to take away any difficulty and make sure users can reach their goals quickly.
There's a lot you need to consider when developing your user experience. I've listed a couple of things you can think of down.
Optimize for local
While we use our smartphones a lot in our house, these devices become added useful when we're out and about. Google found out that 76% of the people who search for something nearby visit a relevant business within a day.
28% of those visits lead to a sale, to cope with that local need or so-called near me searches, you need to work on your local SEO. Local search results can look very different from routine desktop searches, so you have to know what to object and how to target that.
Here are some things you can to do to better your local SEO for mobile:
Fine tune your mobile content
The screen of a smartphone is poor, that's a given. On that screen, text gets shorten or wrapped in a seemingly never closure stream of paragraphs, a user has to scroll endlessly.
Text on a mobile screen has the possibility to give every web designer a headache. But the design and use of text are of crucial importance to the profit of your site.
Add structured data to a mobile site
Structured data is hot, by adding structured data in the form of Schema.org to your site you can open a line of link with search engines.
Structured data makes it clear for search engines what all the other elements on your site mean. If done correctly search engines can use this data to give you displayed search results known as rich results or rich snippets. This way your site shortly stands out from the crowd, and that might lead to a higher click-through rate.
Structured data forms the basis for many new ways of display search results. The rich results we used to know as rich cards, for instance, use data you can count on your mobile site.
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