Common SEO Technical Issues

Fixing some of the common SEO technical issues improves your website performance like website speed, proper redirects, content optimization, good indexing and crawling stats.

7 Common Technical SEO Issues:

In SEO Site audit has been used for many years and sometimes it can be irritating to come across some technical SEO issues. Technical SEO, we are referring to updates to a website that causes a direct or indirect impact on search engine crawling, indexation.


1. No HTTPS Security

Site security with HTTPS is more important. In October 2017, Google began rolling out a not secure warning in chrome every time a web user lands on an HTTP site. To check if your site is HTTPS, simply type your domain name into Google Chrome. If you see the secure message, your site is secure. However, if your site is not secure, when you type your domain name into Google Chrome, it will display an alert message red background with a ‘not secure’ warning. This could cause users to immediately negative impact on your site.

How it is Fix it:

  • To convert your site to HTTPS, you need an SSL certification from the certification authority.

  • Once you purchase and install your certification, your site will be secure.


 2. The Site is not indexed correctly

When you search for your brand name in Google, but Google does not show up your site, there might be an issue with your indexation. As far as Google is troubled, if your pages are not indexed, they would not be found on the search engines.

How to check indexing status:

  • Type the “” into Google search bar and immediately view the content of indexed pages for your site.

How it is Fix it:

  • If your site is not indexed at all, you can begin by submitting your URL to Google.

  • If your site is indexed, but there are many more results than expected, look deeper for either site-hacking spam or old version of the site that are indexed instead of appropriate redirects in place to point your updated site.

  • If your site is indexed, but you see quite a bit less than expected, perform the audit of the indexed content and compare it to which pages you want to rank. If you are not sure why the content is not ranking, check the Google webmasters guidelines to ensure your site content is flexible.

  • If results are different than you expected, verify that your important website pages are not blocked by robots.txt file. You should also verify that you have not mistaken to implement a no-index meta tag.


3. No XML Sitemaps

XML sitemap helps Google search bots understand more about your site pages, so they can effectively and intelligently crawl your site.

How to check a website sitemap:

  • Type your domain name into Google and add “/sitemap.xml” to the end


How to Fix it:

  • If your websites do not have a sitemap, you can create one yourself or inform a web developer to create a one for you. The easiest option is to use an XML sitemap generating tool. If you have a WordPress site, the Yoast SEO plugin can automatically generate an XML sitemap for you.


4. Missing or Incorrect Robots.txt

A missing robots.txt file is an important thing in SEO techniques, but did you know robots.txt file destroys your organic traffic.

How to check robots.txt:

  • To found if your robots.txt file is not incorrect, type your website URL into your browser with a “/robots.txt” suffix. If you get a result that reads “User-agent: *Disallow: /” then you have an issue.

How to Fix it:

  • If you see “Disallow: /”, immediately talk to your developer. There could be a good reason it set up the way, or it may be an oversight.

  • If you have a complex robots.txt file, you should review it line-by-line with your developer to make sure it’s correct.


5. Slow Page Speed

If your site does not load quickly, your user’s will go elsewhere. Site speed matters to both your user’s experience and to Google.

How to check Page speed:

  • Use online tools to check the specific speed problems with your site. Be sure check desktop as well as mobile responses.

How to Fix It:

  • Common site speed solutions can include image optimization, browser caching improvement, server response time improvements. The site speed issue differs from simple to complex.

  • Speak with your web developer to ensure the best possible solutions for your site’s particular page speed issues.


6. Multiple Versions of The Homepage

Remember when you identified “” and “” go to the same place, it means Google may be indexing multiple URL versions, modify your site visibility in search.

How to Fix it:

  • First, check if different versions of your URL successfully flow to one standard URL. This can include HTTPS and HTTP versions, as well ad version like “” check each possible combination. Another way is to use your “” to determine the web pages are indexed and if they step from multiple URL versions.

  • If you identify multiple indexed versions, you will need to set up 301 redirects or have your developer set them up for you. You should also set your canonical domain in Google search console.


7. Incorrect Rel=Canonical

Rel=canonical is particularly important for all sites with duplicate or similar content. Generally concluded pages can look like duplicate content to Google search bots. The rel=canonical tag tells search engines which original page importance.

How to Fix it:

  • This one also requires you to spot check your source code. Fixes content structure. If you need help, inform your web developer to fix it.

Fixing these seven common technical SEO issues is the best way to quickly improve your SERP visibility and can have a hugely positive impact on your site.

To know more contact:

Contact No: 9912787956

Company Name: IQ Wave Solutions

Email ID:

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