What is SEO?
SEO is Search Engine Optimization. It's the habit of better websites to make them reach a high position in Google's or another search engine's search results. SEO target on ranking in the organic search results.
In order to make web pages to show in high positions in the search results, SEO tries to outline a website according to Google's algorithm.Although Google's algorithm remains secret, over a decade of experience in SEO has resulted in a good idea about the important factors.
What does Google do?
In our view, the factors in Google's algorithm can be split into two categories, which determine the ranking of your website together.
How does Google work?
Search engines like Google pursue links. They follow links from one web page to another. Google consists of a crawler, an index, and an algorithm.
Google's crawler follows the links on the web. It goes around the internet 24/7 and saves the HTML version of all page in a huge database, called the index.
This index is updated if the Google crawler comes by your website again and finds new or updated web pages. The new report on this page is saved. Depending on the traffic on your site and the number of modifications you make on your website, Google crawlers come around more or less often.
For Google to know of the presence of your site, there first has to be a link from another site, one that is already in the index, to your site.
If crawlers follow that link it will lead to first crawler period and the first time your site is saved in the index. From then on, your website could present in Google's search results.
Google's secret algorithm
After Indexing your website, Google can display it in the search results. Google tries to match a positive search query with web pages that it has indexed.
To do so Google has a specific algorithm that decides which pages are shown in which order. How this algorithm work is a private. Nobody knows exactly which factors decide the ordering of the search outcome.
Google's algorithm isn't static, it changes frequently. The factors that determine the ordering and the importance of the different aspect change very often.
Although the algorithm is secret, Google does tell us which things are great. We don't know how important through, and we don't know whether Google contact about all factors. Testing and experimenting give us a relatively good feel for the important factors and changes in these factors. We merge these factors in our SEO plugin and tell you about it in our many blog posts.
Google's results page
Google's results page also knows as a SERP shows about 10 links sites which are based on our search query. We refer to these results as the organic search outcome.
If you click on the second page of the result page, more results are displayed. The further down the results you are, the less likely someone is going to find your site.
Above the 10 links on the first page 3 are paid links, most of the time. These links are ads people have paid to Google to put these links at the top of the site when people search for an exact term. Price for these ads varies highly, depending on the competitiveness of the search term.
The value of links for search engines
It's very great to have a basic understanding of how Google and most other search engines use links. The number of links redirecting to a page is used to determine how important that page is.
So, the more links a specific site has, the greater in search engines results, think it is. Both internal links, as well as external links, could help in the ranking of a webpage in Google. Some links are greater than others, though links from websites that have a lot of incoming links themselves are commonly more important than links from small websites with only a few incoming links.
SEO and Google
Search Engine Optimization is the practice of improving sites to make them appear in the high position in the organic search results. In order to do so, SEO tries to shape a website according to Google's algorithm.
One page SEO factors
On page SEO factors is all the stuff you can impact on your own website. All kinds of technical aspects of your website are important for the outlook of your website to rank in the search engines.
WordPress actually is a pretty SEO friendly platform.
The design of your website, your site speed and the content of your site are other great on-page SEO factors. Just browse through the different levels of our SEO blog to find all those important on-page ranking factors.
Off-page SEO factors
Next, to on page Seo factors, there are off-page SEO factors. These off-page SEO factors are a bit more crucial to effect, though.
The most important off page factor is the hookup to your site. The more sites link to your websites, the higher your ranking in Google will be.
Another off page factor is the crash or the niche of your specific website. In some niches, it is much harder to rank, than in other niches.
The competitiveness of your market therefore also has a large impact on your chances to rank.
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